To demonstrate this commitment INOVIA which represents the innovative industry in Republic of Serbia, decided that certain activities should be covered in detail and thus agreed the INOVIA Code of Practice on the Promotion of prescription-only medicines to, and interactions with healthcare professionals. The Code covers the promotion of the prescription-only medicines to both healthcare professionals and appropriate administrative staff and interaction with healthcare professionals. In addition it sets standards for the provision of information about prescription only medicines to the public and patients, including patient organizations.
The aim of the Code is to ensure that the promotion of the medicines to health professionals and to administrative staff is carried out within a robust framework to support high quality patient care. As well as covering printed promotional materials, it controls samples, meetings, promotional aids and the provision of medical and educational goods and services.
In summary, companies must ensure that their materials are appropriate, factual, fair and capable of substantiation and that all other activities are appropriate and reasonable.